Liza J. Lee Vancouver | Online Marketing | Corporate Communications

Liza J. Lee

SUMMARY OF QUALIFICATIONS

.: 10 years corporate communications :.
.: 10 years web & print content strategy :.
.: 14 years insurance, investments and banking :.
.: AQUENT contractor for corporate sites since 2000 :.

KEY SKILLS

Content Strategy
- Planned, organized, developed and maintained web content
- Monitored site performance and web analytics statistics
- Worked with design, graphics and layout processes
- Provided blog content and social media strategies

Technical Writing
- Presented useful information clearly and easily for end users
- Researched, organized and wrote online help and user guides
- Systemized and revised policies and procedures manuals
- Edited financial information for legal compliance

Copywriting
- Developed marketing communication plans and key messages
- Wrote articles, news releases, profiles and copy for webpages
- Produced PPC advertising copy, video scripts and videos
- Reviewed and edited information for web publications

SEO, SEM & Social Media
- Acted as contact point for optimization processes with SEO company
- Provided SEO copywriting for targeted and relevant web traffic
- Managed SEM for insurance, investments and banking websites
- Utilized social media for community engagement in the arts

Digital Media
- eBay, PayPal, MySpace, Facebook, YouTube, WordPress, Twitter and HTML
- Google Adwords, Adsense, Analytics, Wordtracker and Webtrends
- Acrobat, Dreamweaver, Quark Xpress, InDesign, Illustrator and Photoshop

EXPERIENCE

Contracts & Jobs
- Copywriter for Shea Homes for I Love Trilogy (blogging and social media)
- Copywriter for Virtually Canadian clients (SEO webpages)
- Content Strategist / Technical Writer for Best Buy Canada (HR intranet)
- Technical Writer / Copywriter for TELUS Mobility (relaunch of website and user guides)
- Technical Writer / Copywriter for ICBC (relaunch of website; policies and procedures)
- Technical Writer / Copywriter for Terasen Gas (print and website)
- Account Director for RMG Connect / JWT for HSBC account (search and banner ads)
- Communications Specialist for BCIT (web and print ads)
- Copywriter for Sunrayzz Imports (SEO articles, webpages and blogs)
- Copywriter for Urban City Vancouver (SEO articles, webpages and blogs)
- Consultant for Josh Smith Trainer (website)
- Consultant for Unatech Services (SEO webpages)
- Consultant for Smartbag (SEO webpages)
- Producer for Meet the Manager for HSBC (web and 30 video webcasts)
- Manager of Marketing Communications for HSBC (web and print)
- Copywriter / Desktop Publisher for HSBC (web and print)
- Copywriter for BNW Travel (website)
- Team Lead / Proofreader for Nokia (user guides)
- Coordinator / Writer for Ebay (email messages)
- Copywriter for Devlin (eBusiness client website)
- Copywriter for MDSI (software sales collateral)
- Communications Specialist for Bunting Coady Architects (proposals)
- Copyeditor for PriceWaterhouseCoopers (annual reports)
- Proofreader for Verizon Super Pages (print ads)
- Copywriter for BCAA (web, print, radio and TV)
- Copywriter for Mag Power Systems (SEO webpages)
- Proofreader for University of British Columbia Graduate Program (webpages)
- Copywriter for Opticom Technologies (SEO webpages)
- Corporate Speaker for Road Safety / Claims Rep for ICBC
- Coordinator for BC Tourism Ministry (travel magazines)

Education & Certifications
- New Ventures Program – YMCA
- Joint Venture Training – DollarMakers
- Become a Blogger Premium - Gideon Shalwick & Yaro Starak
- Internet Marketing Program – Internet Marketing Center
- Web & Print Production Certificate – Corporate Communications Training
- Advertising Copywriting – Simon Fraser University
- Digital Media Arts Diploma – Vancouver Training Institute
- Marketing Communications Certificate – British Columbia Institute of Technology
- Bachelor of Arts Degree in English – University of British Columbia

Liza J. Lee Vancouver | Online Marketing | Corporate Communications