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Web & Print Communications Since 2000

Objective: Search Marketing | SEO Copywriting

bullet Strategic marketing - planning, messaging and execution:

- Developing marketing plans and strategic messages
- Implementing integrated web and print campaigns
- Providing account management and utilizing agency processes

bullet SEO, copywriting, copyediting, proofreading and publishing:

- Producing PPC ads, video webcasts, webpages, articles and email messages
- Optimizing and tagging web content with researched keywords for search engines
- Providing naming conventions and linking strategies on internal and in-bound links
- Tracking and analyzing traffic and webpage rankings
- Researching and implementing SEO trends and latest best practices

bullet Technical skills for search marketing execution:

- eBay, PayPal, MySpace, Facebook, YouTube, Blogger, HTML, XML and CSS
- Google Adwords, Google Adsense, Google Analytics, Wordtracker and Webtrends
- Adobe Acrobat, Dreamweaver, Quark Xpress, Pagemaker, Illustrator and Photoshop
- Apple Programs, MS Office and knowledge of MS Project

bullet Internet marketing and communications education:

- Advanced Internet Marketing Program – Internet Marketing Center (2007)
- Web & Print Production Certificate – Corporate Communications Training (2002)
- Advertising Copywriting – Simon Fraser University (2001)
- SE Program for Consulting & Contracting – Westcoast Community Enterprises (2000)
- Digital Media Arts Diploma – Vancouver Training Institute (1999)
- Marketing Communications – British Columbia Institute of Technology (1996)
- Bachelor of Arts Degree in English – University of British Columbia (1989)

Contracts: 2000 to present

 

cv | vancouver | 778.238.2024