Search marketing tips | Vancouver | LJL Communications

Search marketing tips

Title case in ad title
Title: ING Direct High Interest Rate Savings

Active verbs
makes, rewards, increases, multiplies, saves

Remove articles and prepositions
A savings account of high interest rate – change to:
High interest rate savings account

Search ad groups
About 20 to 30 keywords per search ad group

Include keywords in search ads
ING Direct Savings
High interest savings rate
Everyday. Apply now.

Search ads landing pages
Take visitors from search ad to a specific sales landing page instead of home page.

Split-test two search ads with one word difference
ING Direct Savings
High interest savings rate
Everyday. Apply now.

ING Direct Savings
High interest rate savings
Everyday. Apply now.

Include non-broad match keywords
Broad match: ING savings rate
Exact match: savings rate
Negative match: high interest rate savings

Add plurals and synonyms keywords
savings rate
savings rates
interest rate

Split-test two sets of landing pages to compare conversion
Landing page 1: minimal sales copy
Landing page 2: long

For more information, visit Vancouver SEO copywriting.

Search marketing tips | Vancouver | LJL Communications