SEO Copywriting Tips | Vancouver | LJL Communications
SEO Copywriting tips
Title tag
This is the title of your site that usually appears in the actual search engine results. Search engine spiders often look at the title tag FIRST to understand what your site is about. That makes the title tag one of the best ways to appeal to both potential visitors and search engines at the same time!
Headline and subhead
By including your main keywords in your headline and subheads, and wrapping them in tags, you'll be tipping off the search engines that the site's content reflects what's in the heads and subheads, which is an SEO plus. At the same time, by displaying your best keywords in the headline and subheads, your visitors will see that they've come to the right place the second they land on your page and be more likely to stick around.
Body copy
Because the search engines "crawl" your site looking for information about how to categorize your site, and also check to see how relevant your copy is, you want to make sure you include your keywords in the site's body copy. But don't get carried away! Search engines can tell when you're cramming your site full of words JUST to get better rankings, and will penalize you for it and you want to be sure your site actually makes sense to your visitors!
Meta tags
Your description meta tag normally contains the "blurb" that appears with the link to your site on the search results. Your keyword meta tag contains your strongest keywords relevant to each page. Neither of these, on their own, will be enough to improve your site's rankings, but when done properly, they help give the search engines a more accurate "snapshot" of what your site is about.
Image (alt) tags
Search engines can't "read" images, but they can read the text that you use to describe the images. This descriptive text, called an "alt" tag, is one more way to add multiple strong keywords to your site, again increasing your overall chances of being categorized for that particular term.
By using your keywords in your title tag, headline, subhead, body copy, meta tags and image tags, this helps make your web page easier to be indexed and found by search engines. Just think of the internet as a giant library of information. That information needs to be organized and the more organized your content, the easier it is for your visitors to find your website.
For more tips, visit Facebook Page: SEO Copywriting.
SEO Copywriting Tips | Vancouver | LJL Communications