SEO Keywords | Vancouver | 10 Years in Communications
SEO Keywords
Keyword notes for SEO copywriting
By placing your top-performing keywords in strategic places on your website, you tell the search engine "spiders" that those keywords describe exactly what your site is all about. And that's what convinces the search engines to include your site in the search results for those keywords. Here are the three top "hot spots" that are considered most important by the search engine "spiders", including Google.
Your domain name contains your top keywords
The search engines like URLs that are saturated with keywords that visitors type into search boxes! Sites whose domain names include keywords will likely rank higher in the search engine results for those keywords than sites that don't.
A well-written benefits-driven title tag
Your title tag is a simple piece of HTML code that's located in the "head," or top, of your Web page. It's a bit like indexing your webpage like a library.
In your title tag, include a descriptive, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 66 characters as text beyond that maybe cut off by certain search engines.
Your benefits-driven headline tags
A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads - places that contain important information, according to the search engines. You headline should contain the benefit your visitor expects on that webpage.
Benefits sell while features tell
Benefits are why your visitors will enjoy your service of products, while features are the attributes of your services and products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization.
* Don't forget to update your sitemap.xml for Google and your urllist.txt for Yahoo, before submitting these to the top two search engines. The important links are on the left in the sidebar.
For more information, visit Vancouver SEO copywriting.
SEO Keywords | Vancouver | 10 Years in Communications