Liza J. Lee | Vancouver | 10 Years in Communications

Objective: Marketing Communications

For Corporate Marketing Clients

SUMMARY OF QUALIFICATIONS

.: 10 years in marketing communications :.
.: Online marketing, social media, PR and print :.
.: Providing website content and strategy since 2000 :.

KEY SKILLS

Marketing Communications
- Planned and implemented communications for investment product launches
- Developed marketing communication plans and key messages
- Managed branding and trademark processes for investment products
- Coordinated financial and investment information for legal compliance
- Managed communications for insurance, investments and banking websites

Web & Print Copywriting
- Wrote articles, news releases, profiles and copy for webpages
- Crafted copy for brochures, presentations, reports and other print
- Provided SEO copywriting for targetted and relevant web traffic
- Produced PPC advertising copy, video scripts and videos
- Reviewed and edited information for web publications

Content Strategy
- Planned, organized, developed and maintained web content
- Monitored site performance and web analytics statistics
- Worked with design, graphics and layout processes
- Provided blog content and social media strategies
- Systemized and revised policies and procedures manuals

Digital & Social Media
- eBay, PayPal, MySpace, Facebook, YouTube, WordPress, Twitter and HTML
- Google Adwords, Adsense, Analytics, Wordtracker and Webtrends
- Acrobat, Dreamweaver, Quark Xpress, InDesign, Illustrator and Photoshop

EXPERIENCE

Communications Contracts & Jobs
- Social Media Marketer for Artistrun.org (Wordpress, Twitter, Facebook and YouTube)
- Copywriter for Virtually Canadian clients (SEO webpages)
- Copywriter for Shea Homes for I Love Trilogy (blogging and social media)
- Copywriter for Door Knob Ads for Pacific North Advertising (website)
- Content Strategist / Technical Writer for Best Buy Canada (HR intranet)
- Copywriter / Technical Writer for TELUS Mobility (relaunch of website, user guides)
- Copywriter / Technical Writer for ICBC (relaunch of website; policies and procedures)
- Copywriter / Technical Writer for Terasen Gas (print and website)
- Account Director for RMG Connect / JWT for HSBC account (search and banner ads)
- Communications Specialist for BCIT (web and print ads)
- Copywriter for Sunrayzz Imports (SEO articles, webpages and blogs)
- Copywriter for Urban City Vancouver (SEO articles, webpages and blogs)
- Consultant for Josh Smith Trainer (blog)
- Consultant for Unatech Services (SEO webpages)
- Consultant for Smartbag (SEO webpages)
- Producer for Meet the Manager for HSBC (30 video webcasts)
- Manager of Marketing Communications for HSBC (web and print)
- Copywriter / Desktop Publisher for HSBC (web and print)
- Copywriter for BNW Travel (website)
- Team Lead for Nokia (traffic management of print user guides)
- Email Writer for Ebay (email messages)
- Copywriter for Devlin (eBusiness client website)
- Copywriter for MDSI (software sales collateral)
- Communications Specialist for Bunting Coady Architects (RFPs and website)
- Copyeditor for PriceWaterhouseCoopers (annual reports)
- Proofreader for Verizon Super Pages (print ads)
- Copywriter for BCAA (web, print, radio and TV)
- Copywriter for Mag Power Systems (SEO webpages)
- Proofreader for University of British Columbia Graduate Program (webpages)
- Copywriter for Opticom Technologies (SEO webpages)
- Speaker for President's Speakers Bureau / Injury Adjuster for ICBC
- Coordinator for BC Tourism Ministry (tourism magazines)

Education & Certifications
- Become a Blogger Premium – Gideon Shalwick & Yaro Starak
- Internet Marketing Program – Internet Marketing Center
- Web & Print Production Certificate – Corporate Communications Training
- Advertising Copywriting – Simon Fraser University
- Digital Media Arts Diploma – Vancouver Training Institute
- Marketing Communications Certificate – British Columbia Institute of Technology
- Bachelor of Arts Degree (English, Economics) – University of British Columbia

Contact me today to discuss your next project.

Liza J. Lee | Vancouver | 10 Years in Communications