Services | Vancouver | LJL Communications
Services
Marketing Communications includes messages and media to communicate to the target audience. It is also called promotions and may involve advertising, branding, direct marketing, graphic design, sponsorship, public relations and online marketing.
Content Strategy is part of online marketing to encompass content analysis, planning, creating, publishing, and governance, to help achieve the maximum impact of content. Content strategy includes text, graphics, video and audio, within the following processes and tools:
- Content inventory
- Copy deck
- Content assessment
- Editorial strategy
- Content audit
- Content gap analysis
- Comparative content analysis
- Content and messaging strategy
- Content conversion/migration strategy
- Content flow schematic
- Content approval workflow
- Search Engine Optimization (SEO) strategy
- Metadata strategy
- Editorial calendar
- Brand strategy
- Style guide
- Glossary/lexicon
- Terms of use
SEO Copywriting is a component of content strategy so your website can be found and ranked for targeted and relevant keywords that visitors type into search engines. So all that effort you've already spent on your web design is not wasted. Read more about SEO copywriting.
Print Copywriting includes eye-catching, benefit-filled headlines, followed by powerful copy that compels your visitors to read down your message and to take action with the desired responses. Read more benefits about print copywriting.
Social Media is a powerful strategy that will get you links, attention and traffic to your website / blog. The most common social media tools are the following:
- Wordpress (blog) is a publishing tool with plugins and templates that enables you to set up your own website with little time and money.
- LinkedIn is the world’s largest professional network with over 65 million members to help you connect with a broad network of professionals.
- Twitter is a micro-blogging platform that allows you to create 140 character messages that are "tweeted" to Twitter Followers.
- Facebook allows you to create profiles with photos, interests, contact information and socialize publicly on walls, privately with email or with chat.
- Meetup is an online social networking portal that facilitates offline group meetings in various localities unified by a common interest.
PR is a proven method to gain credibility and exposure for your business. PR services include writing and submitting press releases for media exposure.
Services | Vancouver | LJL Communications