Liza J. Lee, Vancouver, BC
Copywriter and content strategist working in embedded teams for global brands, I’ve collaborated with creative directors, UX designers, visual designers, developers, and stakeholders—in utilities, technology, and financial services.
- Technology copywriting and content strategy since 2010:
Delivered content for Apple, Microsoft, TELUS, Amazon, Beanworks, Microserve, Binary Stream, Symcor, Sage, and Accenture Song (IT consulting, SaaS, and fintech). - Financial copywriting and content strategy since 2001:
Financial services companies include RBC Insurance, Pacific Blue Cross, BCAA, ICBC, MBNA, HSBC, Commonwealth FX, Western Union Business Solutions, Pacific Place Group (MGA), Canada Financial (MGA), Financial Confidence, Quasar Financial, and Aerie Financial (financial planning, life insurance, health insurance, general insurance, mortgages, and real estate).
Technical Skills 2001 to Present:
AI Prompts for LLMs, SEO, SEM, Google Ads, Facebook Ads, Social Media, CMS, Adobe CS, Canva
Key accomplishments
- Avanade/Accenture: Content strategy, copywriting, and UX writing for global consulting
- Avanade Shark Thank Award: NFT Roadmap & Web 3.0 2022 Winner
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 30 million photo views to benefit local businesses
Copywriting industry experiences
- Technology: Global IT Consulting, Fintech, Web 3.0
- Financial Services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US IIJA Grants and BC Crown Corporations
Managing marketing & content
- Marketing management at HSBC for product launches with budgets up to $1 M each for marketing plans, branding, and trademarking, and PCIS for B2B marketing campaigns with IBM and Microsoft.
- Email marketing automation for Western Union Business Solutions for 1.5 million emails/month and 400,000 global payments contacts on Oracle Eloqua and Binary Stream (Microsoft Partner ISV for Dynamics ERPs) content on HubSpot.
Generative AI writing & editing
Wrote and edited short and long-form Large Language Model prompts and completions that met high daily quota and quality standards for a global team of 500+ writers and editors with 500,000+ prompts and completions in 5 months to jumpstart a generative AI service; adapted and adjusted to the many pivots and gained deep expertise.