Vancouver Copywriter & Marketer
Since 2001, delivering marketing and high-converting content across technology, B2B SaaS, fintech, and financial services. Combines enterprise UX psychology with direct-response copywriting, performance-driven campaign strategy, and GenAI workflows to produce landing pages, ad creative, and sales collateral.
Dedicated hands-on execution specialist focused on driving measurable acquisition metrics:
- Enterprise, Tech & SaaS: Apple.com, Microsoft, Accenture Song, Accenture Utilities, WorkSafeBC Provider Portal (via TELUS), Amazon (via Accenture), eBay/PayPal, Binary Stream (Dynamics ERP), Sage (Accounting/ERP), Beanworks (Fintech), Microserve (MSP/IT Solutions), and PCIS (MSP/IT Solutions).
- FinTech & Financial Services: RBC, ICBC, HSBC Direct Savings, HSBC Asset Management, Western Union Business Solutions, Symcor, Sage, BCAA, Enriched Academy (via Data Driven Marketing), Financial Confidence Advisors, Pacific Place Group, Pacific Blue Cross, and Vancity.
Technical Skills: AI Prompts for LLMs, SEO, AEO, SEM, Social Media, Google Ads, Meta Ads, CMS, Asana, Slack, Adobe CS, M365
Key accomplishments
- Avanade/Accenture: Content strategy, copywriting, and UX writing for global consulting
- Avanade Shark Thank Award: NFT Roadmap & Web 3.0 2022 Winner
- Microsoft: Viva Topics Microsoft Learn certification with AI technology
- HSBC: Managed up to $1M budget for marketing product launches
- Google Local Guide: Over 32 million photo views to benefit local businesses
Content strategy, copywriting & UX writing
- Technology: Global IT Consulting, Fintech, Web 3.0
- Financial Services: Banking, Investments, and Insurance
- Utilities: Gas, Electric, and Telecommunications
- Government: US IIJA Grants and BC Crown Corporations
Content strategy process
- Conducted content audits: Stakeholder interviews, competitive analysis, objective analysis, and content evaluation to develop personas, user journeys, and content models.
- Developed content strategy: Topic ownership, taxonomy, process, content production workflow, sourcing, and style guides. Tested and validated messaging, navigation, and user journeys.
- Planned content: Staffing recommendations, content management system customization, metadata plan, communications plan, and migration plan.
- Created content: Writing copy, asset production, SEO, and quality assurance to solve UX and design challenges with designers and developers.
- Maintained content: Periodic auditing, advising stakeholders, overseeing the governance model, determining targets for success measures, and managing sitemaps and content plans.
